Different people think differently when it comes to creating WebRTC apps (obvious? maybe).
I’ve seen it all. I talk almost daily with different stakeholders in companies that end up adopting WebRTC. A developer here. An enterpreneur there. A product manager. A marketing lady. A PR agency guy who knows shit about what he is promoting. A test engineer. An architect. The sales guy. You name it.
There’s a HUGE discount on my Choosing a WebRTC API Platform report now. And it is valid only until the end of this month. Why not grab your own copy of it?If you go and ask the average Joe who is doing something with WebRTC how exactly does creating a WebRTC app, you’ll get one of 3 different answers. You see, at the end of the day, our small market can probably be pushed into 3 neat drawers, each representing a different school of thought. 3 different set of values and world views.
These worldviews can be found within the same industry niche, serving the same customer base, using similar business processes and user experiences, and yet each vendor will explain in detail why his way of creating that WebRTC app makes the most sense. And it does. It truely does.
I mostly agree with my buddy Chris Kranky who wrote about build vs buy of WebRTC apps last week. His approach is simple – why invest in your own infrastructure to cut down ridiculously low monthly plans of a CPaaS vendor? I see it as well with those approaching us at testRTC and then running away with cold sweat because they need to pay a 3 digits figure to stress test their product. But I digress.
Back to the schools of thought.
I think it is important to understand your own behavior and that of your team before moving fotward, as this may hinder your decision – or at the very least explain it. What you want to aim at here is to find a good match between your strategy and your team but also between your team and what you are trying to achieve. In many cases, I’ve seen failed attempts and increased risk because the choices made just didn’t make sense with the market realities.
It is similar to my article recently on a development path in WebRTC just looking at it from a slightly different angle.
Let’s see what these alternatives are:
#1 – The Tinkerers“Look what I found in the Chromium Issue Tracker”
When it comes to WebRTC bugs, Tinkerers know the current bug status in the Chrome Issue Tracker by heart.
They want to build stuff with their own bare hands, sometimes forgoing even open source frameworks and doing things from scratch. Our industry has a few of these and their names are quite known (Fippo anyone?)
If you’ve got a real Tinkerer in your team, then you’re in great luck. There are few of them out there – and even fewer who understand what they talk about and how to make real use of WebRTC.
The main challenge here is that you need to have more than a single Tinkerer. If she leaves to work someplace else – what are you to do then?
There are teams of Tinkerers out there building great products with WebRTC. What is interesting, is that these are the teams that get acquired for the technology they end up with. These are AddLive, Screenhero, BlueJimp and to some extent even Beam.
#2 – The Owners“How can I rely on someone else with my infrastructure? I must own it to be able to resolve issues and control my own destiny”
And still you go place your service in AWS.
Owners like to own stuff. They need control over it. They are just fine paying others to build it, but they want to own and control the finished product.
While I value ownership, I think it is something that needs to be questioned each and every time. Is that piece of technology really core to the business? Is it where innovation and barriers of entry to your market is found? If not, then you should probably rent and not own.
On the other end, ownership is sometimes necessary, and the reasons vary from case to case. Here are a few good ones I’ve heard:
“Collectors of wood art need a place to meet”
I have a dream. And in my dream, I see an untapped market. A need that isn’t answered. I am clueless about the technology that gets me there, but I am sure that will solve itself.
Many of these around. Especially now that WebRTC is with us. The reason? WebRTC lowers the barrier of entry for new players. And the best way of getting there fast is by employing CPaaS.
The Dreamers focus on their target audience. That niche market, where a problem needs to be solved. In many cases, they come from that market.
A dancer with cancer, trying to find a place for women suffering from cancer to dance from home.
Psychologists building an online group therapy service.
Teachers building education services for a very specific target audience.
You’ll find these in the verticals – places where communications is a part of the service – a feature within another service.
To You NowDid you find yourself in that list somewhere?
Are you a Dreamer trapped inside an Owner school of thought because of the limitations of CPaaS vendors?
Are you striving to be a Tinkerer but don’t have the workforce for it?
How are your intents and company DNA match with your school of thought?
I am seriously interested in it, so leave a commend or email me about it.
Want to make the best decision on the right WebRTC platform for your company? Now you can! Check out my WebRTC PaaS report, written specifically to assist you with this task.
The post The 3 Schools of Thought for Creating a WebRTC App appeared first on BlogGeek.me.
Microsoft getting their act with WebRTC Edge support is far from a fashionable delay, saying more about the future of Edge than the future of WebRTC.
Want to run WebRTC on anything? Check out my free WebRTC Device Cheat Sheet.Last week, Microsoft officially announced their intent to support WebRTC 1.0 (whatever that is exactly). I skimmed over that piece of news, but direct questions from a couple of my friends about my opinion, along with short chats with them on various messaging services made up my mind to actually write something about this.
Let’s begin from the end – nothing changed under the sun. Microsoft Edge supporting WebRTC is a non-starter for most.
Now for the details.
The Microsoft’s WebRTC Edge announcementThe title of the announcement? Introducing WebRTC 1.0 and interoperable real-time communications in Microsoft Edge. 1.0 surpasses interoperability in the title, while interoperability (with Chrome) surpasses anything else in that announcement.
Microsoft is doing their damnest not to mention Chrome in the announcement – and they have succeeded. Barely. The annoucement mentions “video communications are now interoperable between Microsoft Edge and other major WebRTC browsers and RTC services”. I wonder who are these major WebRTC browsers. I wonder even more what “RTC services” means here. Maybe the ability to do a Facebook Messenger video call from an Edge browser to the Facebook Messenger iOS app?
They failed in not mentioning Chrome by mentioning specific bandwith estimation algorithm that Google is using: “Support for Google Receiver Estimated Maximum Bitrate, goog-remb”. I have to wonder how much legal fought over this one getting into an official blog post on Microsoft’s website.
The end result? Edge will soon have video interoperability support with Chrome and Firefox when it comes to WebRTC.
This is great, but it changes nothing.
Edge and Market ShareSomehow, a friend of mine actually thought Edge is a real thing. Until we started searching for recent market share indication. The most recent stats I publicly found are from November 2016, and they place Microsoft Edge at 5.21% – “Trailing Microsoft Edge was only Apple’s Safari browser, with 3.61%, and Opera with 1.36%.”
NetMarketShare places Edge even lower at only 4.52%:
Great.
While Windows 10 has grown in adoption, Edge hasn’t.
Things are now getting desparate. In my own Windows 10 laptop, Microsoft is now pushing “ads” about how Edge is faster than Chrome and how great it is – enticing me (unsuccessfuly) to try it out.
This is happening to everyone NOT using Edge apparently, with some suggesting how to stop this Microsoft pushing you to the Edge.
The Enterprise Urban LegendMicrosoft reigns supreme in enterprises. There’s no doubting that. But here’s the thing – the browser of choice there is Internet Explorer. Not Edge.
Many of these enterprises use Windows 7 today – NOT Windows 10. So the IT guy in the enterprise sees the following choices in front of him when he needs to decide on a major upgrade:
A smart IT person, will decide on a project that makes the switch in stages. Taking him to one of these two routes:
The common denominator? Use Chrome/Firefox and NOT Edge. Which is why most end up forgoing Edge. That and the notorious reputation of IE that is tarnishing Edge.
From a friend who works in front of such large enterprises, I am told that most are asking either for Chrome/Firefox support or Windows 10 with… Chrome/Firefox support. There’s no requests coming in for the Edge browser.
In the enterprise, it is either IE11 or Chrome/Firefox these days.
What the Future Holds?From day 1 of WebRTC, it seemed obvious that out of the oligopoly of 4 web browsers, two are going to be adopting WebRTC (Chrome and Firefox) and two will need to be dragged towards adoption (IE and Safari).
Microsoft decided to kill IE and focus on Edge. It also decided to throw the towel on ORTC and adopt WebRTC. The reasons are rather obvious – when you lack market share, you need to follow the trends. It tried taking the higher ground with the better ORTC design, only to fail and get back in line and now introducing WebRTC.
Apple… who knows? They hire people. They commit stuff into WebKit. They have people in the standards bodies. Will this mature enough in 2017 for an official release? Maybe. Probably. I just don’t know.
As always, before you make the decision on what to support – do an investigation of your target users and what they are using. You might be that outlier whose users are that 5% using Edge…
If you need WebRTC to work for you, you’ll need to understand how to get it running on any device and browser. My WebRTC Device Cheat Sheet is still as relevant as ever. It’s free, so go ahead and download it.
The post Microsoft and the WebRTC Edge Case appeared first on BlogGeek.me.
Here’s a sequence of commands in an ssh session to an ESXi host that creates a VM backup without interrupting its work. Of course it’s only a snapshot of the disk, so there may be corrupted files as a result. vmkfstools command requires full file path for the source and destination VMDK files.
# This lists all virtual machines and their IDs. # Further in this example, our VM is number 18 vim-cmd vmsvc/getallvms cd /vmfs/volumes/datastore1/VMNAME vim-cmd vmsvc/snapshot.create 18 mybackup mkdir /vmfs/volumes/nas1/backup/VMNAME vmkfstools -i VMNAME.vmdk /vmfs/volumes/nas1/backup/VMNAME/VMNAME.vmdk cp VMNAME.vmx /vmfs/volumes/nas1/backup/VMNAME/ vim-cmd vmsvc/snapshot.removeall 18There’s an underlying theme to questions from those approaching me. They most often than not consider what to pick as their WebRTC development path.
Before we continue – there’s a huge discount on my WebRTC PaaS report this month – so make sure you don’t miss it.
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About 10 years ago or so, a large LCD manufacturer came to the company I worked for. They wanted to build a monitor that has an embedded video conferencing endpoint in it. It was revolutionary at the time. Beautiful. Agressive. And we won the project. That was when the hard work started – we had to pick out a team to build it.
We had some of the best VoIP developers out there at the time. Our business unit licensed the technology to everyone and anyone who did anything with VoIP, so it made sense to self develop. And yet… we found ourselves hiring around 8 more developers for this project. All with skillsets different than the ones we already had. We were missing in the domain of media processing, codecs and hardware.
In almost any case, when it comes to WebRTC, the skillset you already have in place will not be exactly what is necessary to get the job done.
You will either have to hire the skillset, teach your current workforce new tricks or outright outsource the work.
Which means that when you start thinking about a product that needs real time communications, there are usually 2 routes you can pick when it comes to the WebRTC development part:
And in them, there are 2 additional aspects to decide upon:
This all leads to the following WebRTC development matrix:
There are 4 classic development paths that I see companies take with their projects.
#1 – Hard CoreThe Hard Core development model is all about control and core competencies.
At the extreme, these vendors will tend to “live off the land” and go as far as building their own SFU from scraps of code they cobble up around the web.
What they see as imperative in front of them is to be the best at communications – and to rely as little as possible on others.
For the most part, these would be companies with existing VoIP heritage who make the plunge towards a WebRTC project. At times though, they can be brand new to VoIP and for them, it starts as an adventure of sorts.
Another vendor type in this space would be the NIH type of a vendor. Where the Not Invented Here synrome is high, and trust on others to deliver what is needed is non-existent. These guys know better than everyone else how to put this type of an infrastructure in place and no explanation would deter them. Their best argument? CPaaS is too darn expensive when you start counting the minutes. And I already said – WebRTC is… free.
#2 – IT ProjectThe IT Project development model is about ownership.
The end game here, is to own the infrastructure and the data flow. Companies will tend to go to this approach if they have a regulatory issue they need to deal with (such as “data can’t travel out of the country”), a need to serve a specific geography (China for example) or special requirements that translates into the need of using their own infrastructure since others won’t support it (real time video analytics in the backend comes to mind).
As with the Hard Core players, they will be those who simply fancy the idea of ownership.
Why is this an IT Project then? Because an external outsourcing vendor is taken to develop it for the company. Usually because the internal workforce doesn’t have the experience, overbooked, or just more expensive.
#3 – IntegrateThe Integrate develoment model is about getting things done.
You have the developers in place. They are already building your product/app/service/whatever. And you direct them to a CPaaS vendor of your choosing to work on top.
Why? Because communications isn’t your core business. Because it is cheaper. Because it gives you faster time to market. Have a pick of your reason for it – there are quite a few.
#4 – AgencyThe Agency development model is about the dream.
You have a dream. You want to get it done. But you don’t really have the experience or the manpower. But you have some budget for it. What do you do?
Find and outsourcing vendor to build the product for you. Use CPaaS to work on top, so ongoing maintainance will be kept at a minimum if possible. And have that delivered to you.
Simple. If you pick the right outsourcing vendor. And the right CPaaS vendor. And the stars align just the right way to give you the luck needed in any development project.
How to choose your path?I am in the process of updating and beefing up my WebRTC PaaS report, which is geared towards the vendor selection process of a CPaaS vendor. This time, I’ll be enhancing it to cover the IT Project, Agency and CPaaS quadrants.
Until I do, I am lowering down the price of the currently available WebRTC PaaS report from $1,950 down to $199. This should make it affordable to anyone who is planning on investing any kind of time or money in this space.
There are a few caveats:
Those who purchase the report now will be given a discount later on if they wish to go for the 1-year update package. Which means there’s nothing for you to lose when grabbing the report now at a huge discount.
Purchase the WebRTC PaaS report
The post How to Choose a WebRTC Development Path? appeared first on BlogGeek.me.
Making a CPaaS platform is not easy. Making one that is differentiated? That’s even harder.
Vidyo announced their new CPaaS called vidyo.io last week. It has been around for some time now – I covered it a couple of months ago on SearchUC – Vidyo migrating from enterprise video conferencing to video APIs. Now it is officially out, and I want to take a closer look at it.
Vidyo is/was an enterprise video conferencing company. Their focus throughout the years has been around software based solutions that make use of Scalable Video Coding – SVC. Its main competitors were probably Cisco, Polycom and Avaya – all operating in the same space.
But now, things are rather different. Vidyo has decided to go after two adjacencies at the same time – UCaaS as CPaaS:
CPaaS isn’t something new. I have been covering the WebRTC part of it for quite some time in my own WebRTC PaaS report. And there are lots and lots of companies in that space already. So why bother with yet-another-one in 2017?
That’s a question for the vendors who join the market, but I’d say this. You can be one of two types of companies:
Vidyo took the latter approach with vidyo.io, going for differentiation.
What is it that can make vidyo.io so enticing to developers and differentiate them from the crowd? Here’s what I came up with.
#1 – Razor focus on videoVidyo does video. Not much more. There aren’t many players in this specific category besides maybe TokBox. ooVoo might be considered as another such player, at least to some extent.
This resistence to fill in the legacy gaps of voice and SMS probably isn’t an easy one. There’s a need to maintain a lead in the technology and the capability of the IP based video communications and at the same time believe that that lead is warranted and perceived by customers as an advantage.
Would you source your video from a second vendor or just take what Twilio or any other CPaaS player you’ve picked up for your phone calling do the video part for you as well? Maybe. Maybe not. Depending how critical video is for you and what features are you looking for. For mission critical applications such as healthcare, financial services or even customer engagement, you might not want to take the risk when you don’t have to.
#2 – Enterprise SavvinessEveryone wants to go after the enterprise these days.
Developers are hard to work with when it comes to developer tools:
Mitigating that gap with the longtail world of developers is hard. So once a platform goes there, it will usually try going upmarket to get enterprise customers. This is one of the reasons that Twilio launched an enterprise plan last year.
Vidyo comes from the enterprise world, boasting as its customers government agencies, financial institutes, healthcare providers and contact centers. In all cases, big names who adopted Vidyo technology in one way or the other to add video to their business needs.
#3 – SVC, in all its gloryThere’s a notion that SVC is necessary for multiparty video conferences, and while the answer is that it is, SVC done right also improves video quality in mobile devices over error prone networks.
You see, SVC enables you to create different layers:
The sender sends all layers and the server then peels the layers it thinks are the best that can fit to the device they are intended for. So if we send to multiple devices – we can just fit for each device his own view at a lower cost to our server. Which is why SVC is so good for multiparty calls.
For mobile? If I can split a stream into several layers, I can decide to “protect” the lower more important layers by increasing their probability of being received. How do I do that? I add Forward Error Correction. This means you can improve video quality in really bad networks – Vidyo has that in their platform for quite some time, making it one of the few players today with WebRTC that can do that.
There’s a lot more to it than that, as Vidyo has been making use of SVC longer than anyone else out there in the industry. Vidyo is also the only CPaaS vendor in the market who offers that as far as I know. You can read more about it in their technology overview on vidyo.io.
Which brings us to the Google angle.
#4 – The Google angleWe’re now in a world of VP8 and H.264 in WebRTC. That’s the video codecs you see deployed in the market. Will this trend continue? Unlikely. Technology waits for no one. H.264 is old. Its first version was officially released in 2003. It has improved, but it is time to start the transition as an industry to a new video codec. VP8 was meant to be on par with H.264. Its successor is VP9 or H.265).
In all browser based WebRTC implementations we either already have VP9 support or will have VP9 support. And VP9 is where scalability will happen for WebRTC. A great deal of that is taking place by a cooperation between Google and Vidyo – one that I am not privy to.
The end result? Vidyo will probably have the first SVC-enabled video routing infrastructure that works with Chrome’s VP9 implementation. And this, in turn, can give Vidyo a huge headstart over other platforms.
Can Vidyo succeed with vidyo.io?Yes. It will be a question of execution, as the path isn’t an easy one.
There are two challenges here that Vidyo is taking upon itself:
The first point is something that Vidyo has already committed to with VidyoCloud. It is a shift that is happening – with or without the developers angle. This means that management and shareholders are already bought into the cloud strategy and will have the patience to wait until Vidyo shifts and sees enough success in this “new” market.
The second point is where the real challenges will occur. There are different things that take place when you work with developers and on a managed service. Marketing works differently. Documentation and support are also handled differently. The sales processes are different. Vidyo will need to fill in these gaps and learn fast while maintaining its position in the enterprise. Being able to do that will mean being able to win more enterprise customers with vidyo.io
CPaaS Differentiation in 2017As we enter 2016, differentiation in the CPaaS space will be important.
The notion of “cheaper than X” will not work. It leads to a price war where nobody wins. These managed services require scale, but the market is still new and nascent, so real scale isn’t here just yet for the most part. Reducing prices and going down to AWS levels make no sense. Especially if you consider the investment in ongoing development that is required in this market.
Vendors are finding their way in this market, each trying to differentiate and carve its own niche. Vidyo may well have found its own where their strength in multiparty quality over mobile can be a differentiator. Time will tell how successful they will be.
For developers? This is definitely a big win, as there are more alternatives on the table, with Vidyo joining in and adding their enterprise video tech into the mix.
Join me and Vidyo for a 2017 WebRTC State of the Market webinar - registration and attendance is free.
The post Vidyo.io and Differentiating in the Brave New CPaaS World appeared first on BlogGeek.me.
Yap. It is that time of the year for me.
In the past two months there have been lots and lots of summaries, predictions and even reports thrown around about different markets. That’s what you get at the passing of a year.
I had my share of such articles written recently as well:
But it is now time for something that will become a tradition here I hope, which is the yearly WebRTC Start of the Market infographic. I did one last year, so why not this time around as well?
Yes. I know. This one is almost a month into 2017, and I’ve written 2017 and not 2016 on it. In a sense, it was about practicallity – we care about what comes next more than what happened. To some of us, 2016 is almost a long forgotten memory already.
About the InfographicWhat’s different this year in the infographic?
Vidyo and BlogGeek.me will be hosting a webinar on 2017 WebRTC Market Outlook. I’ll be joining Nicholas Reid, which will make this all the more fun (doing a webinar solo is… lonely).
We will be covering the various stats in the infographic, go over trends and see how we think they will develop into 2017. We will also discuss the just announced Vidyo.io CPaaS and see how it fits into this outlook.
2017 is bound to be interesting and dynamic, so join us.
2017 WebRTC Market Outlook
When? Tuesday, February 7, 2017; 3 pm eastern / noon pacific
Where? Online
The NumbersThat’s the big question, and one I’ll be focusing on a lot this year.
Here’s what you can do next:
Thanks again for Vidyo for sponsoring this infographic.
The post WebRTC State of the Market 2017 appeared first on BlogGeek.me.
If you think WebRTC is free, then think again.
WebRTC is freeI see it everyday and it is glaringly obvious. I probably haven’t made things any better myself with this slide of mine:
WebRTC is free. But lets consider what exactly is free with this technology:
It is a hell of a lot to give for free. Especially if you went to sleep ten years ago and just woke up.
What’s missing in WebRTC?But that’s only a small piece of the puzzle. Or as another slide in my deck usually states:
There are loads of things in WebRTC that you need to do in order to get a service to production. Here’s a shortlist of things that just came to mind:
All these complementary solutions come in different shapes and sizes:
The funny thing is, that whenever you talk to one of the companies developing with WebRTC, they believe everything in WebRTC should be free.
The thing is that building these things on your own will take time and money. Lots of both to be exact.
Same thing about how you end up testing it all or monitoring it. I’d say this is how the market looks like when it comes to testing WebRTC:
So what?If you are planning a product that needs communications, you should definitely consider WebRTC first. Before anything else. It is probably going to be the cheapest technology for your needs but also the best one.
That said, you shouldn’t consider it all free. Plan it. Budget it. Write down your requirements. Decide on your architecture. Figure out who your partners should be in this road.
This is why I decided to start off the year with a giveaway. $1,000 worth of credits on VoxImplant. And all you have to do is signup for it. It just might get you started on your road with WebRTC. And who knows what will happen later on?
The post WebRTC is FREE. But Developers Aren’t appeared first on BlogGeek.me.
If you got until here and haven’t entered your email yet, then you should definitely go back up.
I decided to kick off 2017 with a few interesting initiatives. And the first one is this giveaway – a first that I am doing on my website.
I’ve been following the CPaaS space for quite some time now, and have focused on WebRTC PaaS. CPaaS, PaaS and other XaaS acronyms are confusing. For the laymen, if you want to develop something that needs communication capabilities but don’t want to host the communication service itself – that’s what you end up using. And if this is your case, then why not try out one of the interesting vendors out there?
VoxImplant was kind enough to offer $1,000 in credits for one person.
To enter, all you need to do is place your email in the large giveaway box at the top – and that’s about it.
Be sure to share this giveaway with others using that URL you’ll be getting, as that will increase your chances of winning – and if enough people join the giveaway – will get you a nice bonus as well (even if you don’t win in this giveaway).
What do you have to lose?
Join now, and maybe it will get you a bit faster to your application goal with the help of VoxImplant.
The post Jumpstart Your WebRTC Development with $1000 on VoxImplant appeared first on BlogGeek.me.
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Dramatically plagiarize visionary internal or "organic" sources via process-centric. Compellingly exploit worldwide communities for high standards in growth strategies.
Wow, this most certainly is a great a theme.
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